The City of Phoenix takes conservation of Arizona’s natural resources seriously. The City was challenged with educating the public on how introducing pollutants into natural water run-off (stormwater) can adversely impact the environment and the City’s inhabitants.
The challenge was not boring the audience to death.
Rhino’s approach was to educate through visual storytelling. By crafting an interactive infographic, Rhino was able to convey both the problems and solutions in an emotionally accessible, visually appealing, and ultimately amusing way.