The Desert Caballeros Western Museum in Wickenburg, Arizona has started a quiet revolution in the world of Western art and history. Reknowned as a curator of and destination for some of the finest collections of traditional art of the American West, the museum also champions the works of artists that defy the traditional Western art stereotype.

Rhino undertook a unique visual website approach to challenge and engaging museum visitors to rethink their preconceived notions of the West and to mirror the emotional and intellectual journey visitors would undertake and a content platform that empowered the museum to continue this evolving conversation with their audience.

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